A good sales team is like a high-powered engine, but pricing your product poorly is like sticking that engine in a lawnmower instead of a Lamborghini. Finding the right price for a new company can seem like a daunting task, but here are some tips that you can use to get your team the deal flow they’ll need to hit their numbers. Let’s dive in. Formula for Pricing a Product Given the range of potential pricing strategies businesses can employ, there’s no definitive method for pricing a product. Any “formula” you leverage will hinge upon several factors — including …...
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